Featured in hundreds of business and news publications in recent months, the world is all a buzz about the popular social networking tool Twitter. With all the talk and hype about Twitter some may question what it even is. Twitter allows you to give short snippets, about the size of a text message (140 characters), about what you are doing. So why use Twitter? Twitter is not just a forum for the bold and over confident to share with the world what they are doing. In reality, Twitter allows people to communicate succinct messages with friends, business associates, and other key contacts. Reporters, executives, celebrities and the everyday Joe all use Twitter to their benefit. One great use of Twitter is creating traffic and attention for you, your company, and your website. When “tweeting” (posting a message on Twitter) you can include live links to any online content. News Coverage This is a great way to alert contacts of the latest news coverage that features or includes your company. Those who follow you on Twitter will most likely be interested in what you are tweeting about and will click on your link. You may also luck out and get the attention of another reporter who may want to do another story about you or your company. Blogs If you don’t have any news coverage to tweet about, don’t sweat. Anyone and everyone can blog, and you can tweet about your blog. Use Twitter to let all your followers know about your latest blog post, whether it be personal in nature or for your company. Buzz Do you have a really great idea that you know would just take off if you could just get the message out? Start talking about your great idea, new invention, or groundbreaking event on Twitter. Unique and creative ideas will spread like wildfire across your Twitter network. SEO Everyone wants more traffic to their website, but each person has different ideas of how to get it. Search Engine Optimization is one of the most important strategies for an organization. Twitter is a great way to utilize linking and keywords. As search engines crawl the web, they notice tweets. The more tweets you have linking to your website or organization the better ranking your website will receive in the search engines. If you’re not already an active Twitter user, you may be missing out on these benefits. It’s time to sign up and starting tweeting!
|
